• Explain the key principles, terminology and professional applications of ISM Endorsed Certificate in Marketing Leadership Practices (CMLP).
• Identify operational needs and common challenges related to leadership and management.
• Apply practical techniques for planning, decision-making and communication in relevant work scenarios.
• Develop informed decisions and actionable solutions involving coaching and management of change.
• Evaluate outcomes using team performance and improvement and propose improvements.

• Introduction to ISM Endorsed Certificate in Marketing Leadership Practices (CMLP): scope, terminology and practical relevance.
• Core foundations: Team dynamics and leadership principles.
• Methods and tools: Planning, decision-making and communication.
• Professional practice: Coaching and management of change.
• Applied focus: Communication, influence and stakeholder dynamics.
• Workshop: Scenario-based leadership and decision-making exercises; Constructive feedback, action planning and self-assessment.
• Assessment and action planning: Team performance and improvement.