• Explain the key principles, terminology and professional applications of Certified Public Relations Professional.
• Identify operational needs and common challenges related to media and corporate communications.
• Apply practical techniques for communications planning and content production in relevant work scenarios.
• Develop informed decisions and actionable solutions involving reputation and stakeholder engagement.
• Evaluate outcomes using campaign evaluation and improvement and propose improvements.

• Introduction to Certified Public Relations Professional: scope, terminology and practical relevance.
• Core foundations: Audience analysis and key messages.
• Methods and tools: Communications planning and content production.
• Professional practice: Reputation and stakeholder engagement.
• Applied focus: Key concepts, terminology and professional considerations in media and corporate communications.
• Workshop: Supervised activities applying communications planning and content production; Case studies, performance review and workplace action planning.
• Assessment and action planning: Campaign evaluation and improvement.