Strategy & Strategic Planning
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Program Professional Framework
Strategy & Strategic Planning
Program Overview
This programme clarifies what strategy actually is and how organisations turn it into a working plan. Participants explore strategy at corporate, business and functional levels; competitive positioning through Porter's generic strategies; value innovation through Blue Ocean thinking; and integrated choice-making with the Playing to Win framework. They then follow a practical planning method covering situation analysis, strategic objectives, resource allocation and measures, while learning to recognise weak strategy, such as goals without choices or lists of activities presented as strategy. Cases from Gulf banking, energy, aviation and government services illustrate how strategy is shaped by national transformation and regional competition.
Learning Outcomes
- ✓Distinguish corporate, business and functional strategy and the decisions each level requires.
- ✓Assess a competitive position using Porter's generic strategies and value chain analysis.
- ✓Apply Blue Ocean tools such as the strategy canvas and four actions framework to a service or market.
- ✓Identify the hallmarks of good and bad strategy in published organisational plans.
- ✓Build a strategic plan summary that links choices, objectives, resources and measures.
Target Audience
- Managers new to strategy development
- Strategy and business planning staff
- Department heads contributing to organisational plans
- Business development and marketing managers
Detailed Program Modules
01Understanding Strategy
- Definitions and myths about strategy
- Corporate, business and functional levels
- Good strategy versus bad strategy
02Competitive Positioning
- Porter's generic strategies
- Value chain and competitive advantage
- Sustaining advantage over time
03Creating New Value
- Blue Ocean strategy canvas
- Four actions framework
- Value innovation in public and private services
04Integrated Strategic Choice
- The Playing to Win cascade
- Winning aspiration and where to play
- Capabilities and management systems
05The Strategic Planning Process
- Situation analysis and strategic issues
- Objectives, initiatives and resources
- Planning calendar and roles
06Measuring and Adapting Strategy
- Strategic KPIs and targets
- Strategy reviews and learning
- Adapting strategy to market shifts
Training Methodology
Applied Project & Assessment
Applied Project
Participants critique an existing strategy from their organisation or a published Gulf company plan, then rewrite it as a set of clear strategic choices with a strategy canvas, linked objectives and a one-page strategic plan summary.
Assessment
Short diagnostic at the start, practical tasks linked to each learning outcome, and evaluation of the applied project against published criteria.