Certificate in Strategy Management and Balanced Scorecard
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Program Professional Framework
Certificate in Strategy Management and Balanced Scorecard
Program Overview
Many strategies fail in execution because objectives, measures and initiatives are never connected. The programme covers the full strategy management cycle using the Balanced Scorecard developed by Kaplan and Norton: clarifying mission and strategic themes, building a strategy map across financial, customer, internal process and learning and growth perspectives, selecting measures and targets, and funding strategic initiatives. Participants also design the review routines that keep execution on track, with reference to how Gulf government entities cascade national strategies and how corporations align plans with national visions.
Learning Outcomes
- ✓Construct a strategy map linking objectives across the four Balanced Scorecard perspectives with clear cause-and-effect logic.
- ✓Define lead and lag measures, baselines and targets for each strategic objective using a standard measure definition sheet.
- ✓Prioritise strategic initiatives against objectives and allocate funding through a strategic initiative portfolio.
- ✓Cascade the corporate scorecard to business-unit and departmental scorecards while preserving line of sight.
- ✓Design a strategy review calendar that separates operational reviews from strategy testing and adaptation sessions.
Target Audience
- Strategy and planning managers and analysts
- Strategy management office and performance management team members
- Department directors responsible for cascading organisational objectives
- Institutional excellence and performance coordinators in government entities
Detailed Program Modules
01Strategy Formulation Essentials
- Mission, vision, values and strategic themes
- Environmental analysis with PESTEL and SWOT
- From strategic choices to strategic objectives
02Balanced Scorecard Architecture
- The four perspectives and their adaptation for public-sector entities
- Building the strategy map and cause-and-effect hypotheses
- Writing clear, actionable objective statements
03Measures and Targets
- Lead versus lag measures and measure definition sheets
- Baselines, target setting and stretch targets
- Data sources, frequency and ownership
04Strategic Initiatives and Resourcing
- Screening initiatives against objectives
- Initiative portfolio management and strategic budgeting
- Initiative charters, milestones and accountability
05Cascading and Alignment
- Cascading to business units, support units and individuals
- Aligning with national visions and sector strategies
- Linking scorecards to performance appraisal and incentives
06Executing and Reviewing Strategy
- Strategy management office roles and governance
- Operational review versus strategy review meetings
- Reporting, dashboards and strategy refresh
Training Methodology
Applied Project & Assessment
Applied Project
Participants build a one-page strategy map and corporate scorecard for their entity or a provided Gulf case, including measure definition sheets for five objectives, an initiative portfolio and a quarterly strategy review agenda.
Assessment
Short diagnostic at the start, practical tasks linked to each learning outcome, and evaluation of the applied project against published criteria.