Coaching for Engagement & Performance Certification
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Program Professional Framework
Coaching for Engagement & Performance Certification
Program Overview
Managers who coach rather than simply direct consistently achieve higher engagement and stronger performance from their teams. This programme develops practical coaching capability for line managers: structuring coaching conversations with the GROW model, listening and questioning skills, giving feedback that changes behaviour, and coaching for both performance gaps and growth. It links coaching to the drivers of employee engagement, explores how to coach respectfully in hierarchical and multicultural Gulf workplaces, and shows how to build a sustainable coaching rhythm into regular one-to-one meetings.
Learning Outcomes
- ✓Conduct a structured coaching conversation using the GROW model from goal clarification to committed action.
- ✓Apply active listening and open, powerful questioning to help an employee generate their own solutions.
- ✓Deliver behavioural feedback using the Situation-Behaviour-Impact technique and agree follow-up actions.
- ✓Differentiate between coaching, mentoring, directing and counselling and choose the right approach for each situation.
- ✓Identify engagement drivers in a team from survey or observation data and plan coaching actions to address them.
Target Audience
- Line managers and supervisors responsible for people performance
- Team leaders in customer-facing and operational units
- HR business partners and talent development specialists
- Internal coaches and mentors
Detailed Program Modules
01Coaching as a Management Style
- Coaching, mentoring, directing and counselling compared
- The business case for coaching and engagement
- The manager's coaching mindset
02The Coaching Conversation
- GROW model stages and key questions
- Contracting, confidentiality and boundaries
- Turning insight into committed action
03Core Coaching Skills
- Levels of listening and summarising
- Open and powerful questions
- Silence, challenge and reframing
04Feedback and Coaching for Performance
- SBI feedback and feed-forward techniques
- Coaching for performance gaps and accountability
- Handling defensiveness and emotional reactions
05Coaching for Engagement and Growth
- Drivers of engagement and motivation
- Career and development conversations
- Coaching respectfully across cultures and hierarchy
06Building a Coaching Routine
- Integrating coaching into one-to-one meetings
- Tracking progress and coaching records
- Developing a coaching culture in the team
Training Methodology
Applied Project & Assessment
Applied Project
Each participant runs and records reflections on three coaching conversations with team members, applying GROW and SBI feedback, and submits a coaching plan linking identified engagement drivers to agreed actions.
Assessment
Short diagnostic at the start, practical tasks linked to each learning outcome, and evaluation of the applied project against published criteria.