Corporate social responsibility (CSR) Masterclass
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Program Professional Framework
Corporate social responsibility (CSR) Masterclass
Program Overview
Stakeholders increasingly judge organisations by their social contribution as well as their financial results, and CSR has moved from philanthropy to strategy. This masterclass shows how to design and manage CSR that is aligned with the core business and measurable in impact: stakeholder mapping and materiality, ISO 26000 core subjects, shared value thinking, community investment and employee volunteering, impact measurement with theory of change and SROI, and transparent reporting using GRI Standards. Examples draw on Gulf corporate and government social responsibility programmes and national development priorities.
Learning Outcomes
- ✓Conduct a stakeholder mapping and materiality assessment to identify priority social responsibility issues.
- ✓Assess current practices against the seven ISO 26000 core subjects and identify improvement areas.
- ✓Design a CSR strategy that links community investment to core business capabilities and national priorities.
- ✓Build a theory of change and impact indicators for a flagship community programme.
- ✓Prepare a CSR disclosure outline aligned with relevant GRI Standards.
Target Audience
- CSR, sustainability and community investment managers
- Corporate communications and public relations managers
- Strategy and stakeholder engagement specialists
- Foundation and endowment programme officers
Detailed Program Modules
01CSR in Context
- From philanthropy to strategic CSR and shared value
- CSR, sustainability and ESG: relationships and differences
- Expectations of Gulf stakeholders and national development agendas
02Stakeholders and Materiality
- Stakeholder identification and prioritisation
- Materiality assessment methods
- Stakeholder dialogue and grievance channels
03Frameworks and Core Subjects
- ISO 26000 principles and core subjects
- UN Global Compact and the Sustainable Development Goals
- Human rights and responsible supply chains
04Designing CSR Strategy and Programmes
- Aligning CSR with business strategy
- Community investment, partnerships and employee volunteering
- Programme governance and budgeting
05Measuring Social Impact
- Theory of change and logic models
- Output, outcome and impact indicators
- Social return on investment concepts
06Reporting and Communication
- GRI Standards and CSR reporting
- Avoiding greenwashing and impact-washing
- Communicating CSR credibly to stakeholders
Training Methodology
Applied Project & Assessment
Applied Project
Participants develop a three-year CSR strategy for their organisation or a provided Gulf company, including materiality matrix, programme portfolio, theory of change for one flagship programme and a reporting outline aligned with GRI.
Assessment
Short diagnostic at the start, practical tasks linked to each learning outcome, and evaluation of the applied project against published criteria.