International Business Policies and Strategies
الحصول على الكتيب
للحصول على كتيب بكامل محتويات الدورة برجاء ملء النموذج التالي ببياناتك الصحيحة
Program Professional Framework
International Business Policies and Strategies
Program Overview
Gulf companies are expanding abroad while international firms enter the region, and both must navigate differences in regulation, culture, trade policy and currency. This programme examines how organisations formulate and implement international strategies: analysing country attractiveness and distance, choosing entry modes, balancing global integration with local responsiveness, managing trade policy, investment and regulatory exposure, and organising and governing international operations. It considers the GCC customs union, free zones, bilateral agreements and the WTO framework as practical levers for Gulf businesses.
Learning Outcomes
- ✓Assess target markets using country attractiveness criteria and the CAGE distance framework.
- ✓Compare international entry modes, including exporting, licensing, joint ventures and wholly owned subsidiaries, for a specific opportunity.
- ✓Select an international strategy along the integration-responsiveness spectrum and justify the choice.
- ✓Identify trade policy, investment regulation and political risks affecting a cross-border initiative.
- ✓Design governance and control arrangements for overseas subsidiaries or joint ventures.
Target Audience
- Business development and international expansion managers
- Strategy and corporate development professionals
- Export, trade and investment promotion specialists
- Managers of regional or overseas operations
Detailed Program Modules
01The International Business Environment
- Globalisation trends and regionalisation
- Political, economic and legal differences between countries
- The WTO and the multilateral trading system
02Market Selection
- Country attractiveness and risk assessment
- The CAGE distance framework
- Market entry prioritisation
03Entry Modes and Partnerships
- Exporting, licensing and franchising
- Joint ventures and strategic alliances
- Acquisitions and greenfield investment
04International Strategy Choices
- Global, multidomestic, transnational and regional strategies
- Standardisation versus adaptation
- International value chain configuration
05Policy, Trade and Financial Exposure
- GCC customs union, free zones and trade agreements
- Foreign investment rules and political risk
- Currency risk and transfer pricing awareness
06Organising International Operations
- Headquarters and subsidiary roles
- Governance and control of overseas entities
- Managing across cultures and international talent
Training Methodology
Applied Project & Assessment
Applied Project
Participants prepare an international expansion strategy for a Gulf organisation entering a new market: market selection analysis, recommended entry mode, policy and risk assessment, and a governance model for the new operation.
Assessment
Short diagnostic at the start, practical tasks linked to each learning outcome, and evaluation of the applied project against published criteria.